Mercy For Animals and Cage-Free Duplicity: Part Two
MFA’s regular self-congratulations on the “success” of their cage-free egg campaign typically conclude with some version of, “Of course, the best way to help animals is to leave eggs off your plate” whereupon readers are directed to a “Vegetarian (note: not “Vegan”) Starter Guide” which predictably promotes the standard welfarist baby steps, “vegetarian,” “meatless,” “cut out the worst suffering,” “plant-based before 6 PM,” reducetarian, flexitarian, excusitarian approach. Bizarrely, but completely consistently, the Guide highlights non-vegan celebrities as being the “good company” that readers are in and presumably ought to emulate. Even MFA’s statements explicitly encouraging veganism link to this decidedly non-vegan Guide. Moreover, characterising not eating eggs (or other animal products) as “best” is tantamount to saying that other measures are also good and worthwhile. So eating eggs, as long as they are cage-free, is a good and praiseworthy thing to do. That is, knowingly an